I’ve always believed that professional quality photos could make a real difference in getting real estate SOLD more effectively.
But, can we prove that professional real estate photography really makes a difference?
Redfin Real Estate Brokers have done a study comparing the types of cameras that Real Estate photos are taken with (point-n-shoot vs. dSLR, where dSLRs are assumed to be, but not always, used by professional photographers and point-n-shoot cameras are used by non-professionals), and then comparing the listing data to come-up with some reassuring results for Real Estate Photographers and Real Estate Agents and Homeowners who employ them.
The key findings of the Redfin study are that homes shot with a dSLR camera:
- Receive an average of 61% more views than their peers across all price tiers.
- Have a 47% higher asking price per square foot.
- Have an increased likelihood of selling for homes priced above $300,000.
You can read more about the Redfin study here.
So, what does this all mean to someone selling their home?
Be sure that you, or your agent, invest in nice listing photos. A professional-looking photo dramatically increases the likelihood that a potential buyer will click through to view your listing, and drives more buyers to tour your home. Ultimately, the more people interested in your house, the better your chance of receiving an attractive offer. A photo really can be worth a thousand dollars.
- Redfin Real Estate